Ypioca

Extract from a ´Business Excellence´ Press Report today:

Drinks giant Diageo has agreed to acquire the Brazilian cachaça brand, Ypióca, for approximately £300 million in cash.
Diageo will purchase the brand from Brazil's Ypióca Agroindustrial Limitada, along with certain production assets, including a distillery in Paraipaba, Ceará, a bottling plant in Fortaleza, Ceará, and a warehouse in Guarulhos, São Paulo.

I took this at the moment of the announcement to the bottling plant workers in Fortaleza, in the north east of Brazil...quite a milestone, especially as I´ve been involved with the project.