Those crazy Google bods...

We are definitely in the iPod generation. Google have just re-branded their Personalised Homepage to iGoogle. I personally love this as it is a brill antidote for a self confessed BlipAddict like myself. It allows me to, at a quick glance, see any updates to my favourite Blipblogs and RSS updated websites. I can also see some of the Blogs I subscribe to and my e-mails, all from the Homepage.

They've now added Select a Theme which lets you show a theme which changes depending on the time of day. Completely useless, but adds a bit of colour to the normal plain Google homepage.

But what is this branding everything with an I prefix? I'm pretty sure Apple weren't the first to do it, but I think they definitely lay claim to it and have in the past legally attacked other companies that have tried to use it. I wonder what Apple are saying about Google's new move?

It would be funny to see Apple try and take on Google over this in the courts.