Witches or Christmas, which one to choose?

When I'm in Edinburgh I spend most of my time looking up at all the interesting facades, but occasionally it's worthwhile to pay attention to the shops as well and I laughed out loud (getting some funny looks!) when I spotted these 2 shops side by side. Will I go for a witches tour of Edinburgh (actually I think this might be added to my Must Do list) or do I go and indulge in Christmas. Do witches celebrate Christmas too? So many questions!