Pseudonyms

my favorites greens in no particular order

spinach
arugala
wild rocket zest
kale
collard greens
turnip greens

i like calling things by their names, wild rocket zest is rebranding a mixture of arugala & spinach. i want to be mad at it but i can't help but think there is a poeticness to the words "wild rocket zest" well played and well said marketing team