Viral Advertising

There are quite a few different types of these stencils round Edinburgh. I don't know what they are for but I am pretty sure they are some sort of viral advertising, probably for club nights or something.

Probably everyone has come across viral adverts by now. They are initially totally obscure and you are supposed to get curious about them and then find out all about whatever it is they are advertising. I find them so tiresome I don't ever do so. Frank the Rabbit will have to remain a mystery, for me anyway!