I don't get it

There are a lot of things in life I just don't get. For instance : Shopping for pleasure, hair gel for men, why people think Crocs are either fashionable or comfortable. I won't go on, the list is long and varied but today I have to add "the M&M shop in Leicester square"

It's huge and sells just M&M sweets and associated memorabilia.

When did American Smarties become famous enough to need 5 floors of memorabilia. There are even staff on the door welcoming you in with a cheesy smile and offering you baskets on the assumption everyone will pick up more than they can easily carry.

I just don't get it. . . . The're just SWEETS !!!!