Paul's Imagination.

By paulransom

BBH and Fitch

Today was the beginning of our studio visits. We went to BBH and Fitch, who had two very different styles of studios.

BBH was a massive massive advertising agency, but in fact, we only had a talk from a small 11-man branding consultancy called Zag, who worked within BBH. They basically had a very Dragon's Den feel to their work, and actively looked for gaps in the market, began branding a product, and then found a suitable partner who would actually have the hardware to adapt to the branding.

Fitch was quite a classic design agency, and had a really really nice studio space. The rest of the building wasn't nearly as impressive though.

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The afternoon/evening saw walking around shops (seen here in the awesome Lomography shot), eating a nice meal out, going to a bar and then setting up camp in the pub for this small backblip session.

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