Helsinki WDC 2012

"In Helsinki, design is the enabler of building an open city, the booster of its social, economic and cultural development. This concept of Embedded Design ties design to innovation from its very beginning. Design oversees the realisation of the inhabitants' needs and, in the final stages, ensures that the solution is desirable. This is how inventions, technologies and systems are developed into innovations suitable for everyday use." (http://www.worlddesigncapital.com)