The Lido

Think chips.
Think glamour.
Think battered sausage.
Think glitter.
Thing curry sauce.
Think feathers.
Think salt and vinegar.
Think Moet et Chandon.
Think fish and chips.
Think cabaret and Champs Elysees
Think overweight taxi drivers.
Think scantily-clad long-legged girls.

THINK MARKETING GENIUS!

How could it fail????