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This little card was sitting on the table that I was having a coffee at in the library today.
It made me laugh that they feel they have to start off by asserting that they're not 'goody two shoes'. Perish the thought!

Yes people, FairTrade Coffee is NOT sourced by goody two shoes(es) - this is the only nice thing they're involved in, ok?
Goodness - how embarrassing it would be, to establish FairTrade for all imports.