Mass market
As much as I love IKEA, I also hate it in so many ways!
The minute you step into that blue & yellow building, you enter a kind of time-void of ratten chairs & craaazy printed fabrics.
Never have I been there & not left with something that I don't need or what, but have been seduced into buying or thinking that I can make use of.
I took this photo - an entire wall jam-packed with pink perspex vases because it's the absolute epitome of this Swedish home store.
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