An interesting promise

Went to Lampeter today to get my hair cut and we found ourselves parked in front of a large advertisement for loo roll.  On closer examination through the windshield (as one does lol) I noticed this claim that the manufacturer promises to plant 3 trees for every tree they use.  Sounds like a fine ambition - I wonder how they live up to this promise and if it is possible to check up on them.  I shall have to return and find the name of the company and see if I can investigate.  This picture was taken through the car windshield (Mr C thinks I am completely mad) :)