Gimmick

Following in the (clearly money making) footsteps of Coca Cola, Ferrero has decided that we can now all have our name on Nutella!
The only difference to the Coke thing being that you can choose what goes on the label.

Wahnsinnig!!!

Now, for various reasons, I despise Nutella and never eat the stuff (my lovely German man can't get enough of the stuff!) but even in Scotland I never got stuff with my name on so ... :-D