Reach

No mist this morning and so it was a rather sunny walk to work which was a nice change. It also gave me opportunity to catch the sun shining through this olympics inspired window graphic. It's actually pretty impressive and someone has had decent vision to put forward the idea in the first place.

It seems everyone is trying to get their piece of the olympic pie and maximise their exposure throughout the event. I just wonder if firms will ever manage to recoup the cost of all this marketing.