Oh My!

As George Takei would say... 'Oh My'. The Canon C300 appeared at work today. It's a lovely camera!

The Canon 5D was such a popular model with film-makers because of it's ability to record HD cinematic quality footage for such a cheap price, TV productions have started using them too. The problem is, to officially call HD footage HD the BBC requires a minimum bitrate of 12Mbit/s. The best camera a DSLR can record footage at is only 4.8 Mbit/s, so it isn't classed as HD according to the BBC, therefore is only allowed limit use in HD programs. Canon have created this C300 to record at 50Mbp/s, so cinematic footage can be used in HD programs. It costs half the price of most current Broadcast standard file based cameras which also don't look as good.

AMAZING! :D