A new day

http://www.nytimes.com/2015/03/22/business/at-kodak-clinging-to-a-future-beyond-film.html?emc=eta1

This is an amazing article and video about the demise of an iconic photography brand. As a marketer, Sometimes I wonder to myself. Why can't you just keep a quality product the way it is and stay the same. Why do you always have to keep screwing around with it, ...changing things, innovating.  This is why.