Blue is the new black

We've got tons of it.
So much so, we don't know what to do with it.
So we will advertise it, and we will sell it to you, oh yes we will.



You know that the credit crunch is nibbling at other sectors than the banking institutions when advertising agencies cannot sell space on their billboards.
And rather than leave the previous advertisement campaign there (it was Power's Whiskey), they opt instead to go to the trouble of covering the space with a neutral blue poster. At a cost...