Recycling is important, right?

Busy day, both at work and at home in the afternoon and then bookclub in the evening.  
I snapped this photo at the recycling center, which was one of the many errands we had to run today.  
There's Daníel surrounded by signs and instructions, just after he pressed the "START" button and the bottles began their journey through the counting/sorting-machine.  
Why is "START" in English when (almost) everything else is written in Icelandic?  And "STOPP" is not really Icelandic either...  It would have been better to write "BYRJA" and "STÖÐVA".

And then he had just over 1.200.- Icelandic krona, or £6, to show for his trouble. 

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For inspiration during April I'm using this photo-a-day-challenge from The Idea Room.  This photo is #9, A sign

1.Sunshine
2.Natural
3.In my home
4.Underneath
5.Blue
6.Water
7.Landscape
8.Brand new
9.A sign
10.Extreme close-up
11.Friend
12.A favourite place
13.Flat
14.Texture
15.Modern
16.An animal
17.Colourful
18.Fun
19.Tiny
20.On my shelf
21.In the mirror
22.A favourite snack
23.Wrinkled
24.Down the road
25.Peaceful
26.In the dark
27.Action Shot
28.Black & White
29.Jump
30.Flower