Anzac - 100 years

One of the best activations I've seen in a long time took place in Auckland, Wellington, and Christchurch this week with DDB helping the History Channel mark the centenary of the Gallipoli landings.

This scene has no filter used on it and shows an alley way off Lorne Street in Auckland that was turned into a black and white trench scene.

An amazing feet and has had fantastic engagement right through from the RSA to school children putting a visualisation to their learnings.

The trench was present for a full day with a constant stream of interested onlookers and was used in the History Channel's commemorative advert:

http://youtu.be/P9prNTcVbzQ