Wing Wednesday - An unwelcome trend

Eating challenges. I'm seeing more and more of them in this country, this one being the latest, snapped this morning in Hitchin where I went once again for breakfast.

24 red hot chicken wings which you have to eat in the 2 1/2 minutes or so that it takes to play a classic Elvis (Presley not Costello, that would be cheating) track. Manage this challenge of gluttony and you can walk out without paying.  Actually, this one seems pretty easy compared to the No. 2 challenge at the Smoke Shack in Milton Keynes. A colossal beast of a burger comprising a Shack-recipe 24oz beef burger, topped with 16oz of smoked rib meat soaked in chipotle sauce, 6 slices of Swiss cheese and 4 portions of skinny fries or triple-cooked, skin-on chips. Finish it within 30 minutes to beat the challenge, win a gold-edition Smoke Shack Champion t-shirt and your gorgeous photo on their Wall of Titans hall of shame. One of America';s least endearing exports to the UK.