View from the top (at the bottom)

The hard sell is starting for the new Archway Towers flats even though the tower is still a skeletal shell. Hoardings around the bottom now welcoming people to the future of renting (how ironic - the future *is* renting, at least in Central London unless you're a Russian oligarch) in the 118 apartments (who lives in a flat these days?) that will be available in the tower from next year.
Beside what will be the front entrance is this panorama of the view from the top. Hard to take a picture of due to reflections. Even so, I'm not sure why the distance is so blurred. I've taken a better pic from up there with my iphone!
Archway is on the cusp of change. Not sure whether I like it but it's interesting to document.