Media Interview- Scottish Dairy Brand

Scottish Cabinet Secretary for Agriculture and Rural Affairs Richard Lochhead doing a media interview after the official launch of a Scottish dairy brand designed to add value and boost exports.

In the Scottish Dairy Plan, produced in March 2015, Cabinet Secretary Richard Lochhead confirmed that additional funds had been provided to the Scottish Dairy Growth Board to develop such a brand. Details on the export brand, the products eligible for the branding and its introduction to international buyers at the Anuga Food Fair in Germany late this year were unveiled today (Thursday 18 June).

Speaking from the Royal Highland Show, NFUS Milk Committee chairman Graeme Kilpatrick said:

“Scotland’s dairy industry has found itself extremely vulnerable to the volatility in world markets and the price pressure on many Scottish dairy farmers has never been as extreme.

“However, the efforts that go in to milking cows day in, day out are reflected in the fact that Scotland produces cheese and butter of the very highest quality and that deserves to be better recognised on a world stage.