Xenofruitic

Saw this strawberry display in Tesco, which had these side by side, same price, same deal, same barcode, just one word difference.
Why the differentiation in an English (well, Cornish) supermarket with only the Herefordshire-grown ones labelled British?
Maybe Tesco management is of a xenofruitic separatist persuasion, and believes every little helps..starting with soft fruit independence.