Pushing the ark out on this one

- No, Father Joseph, the barely blessed sacrament shall not do on a day like today, we are going to give it some welly, we are [...]
- Surely, Father Malachy, you are not thinking of... not the... the most blessed sacrament?! 
- Precisely buddy, the most blessed sacrament! We're losing them. The barely blessed no longer cuts the mustard for them. We need some extra oomph. 
- Still, boss... the most blessed sacrament?! And for a bunch of sinners?! 
- Cool the jets Joe. We'll give them something to remember. The most blessed sacrament it is, on a Thursday in August. Those who've fecked off to the Algarve for a bit of sun will be sickened when they come back and find out they missed out on not just a fairly blessed sacrament, but the most blessed sacrament. That will be a reward for the hardcore fan base, the grass roots, the flock that doesn't stray too far from the Prayers Factory. 
- But... but... will it not lose a bit of its wow factor, for the truly special occasions?!
- Don't be daft Joe, I have a special little number up my cassocks's sleeve. The Ultimate Sacrament GTX Deluxe. For Christmas morning and Easter Monday. 
- You're the best, boss.
- I know, Joe. Now go and open the doors, there's bound to be a crowd trying to fight its way in.