(Wedding?) Graffitography

would you say he is
a bridegroom?
but then where's the bride?

I have to say I was a bit puzzled: this could not have been a corporate shoot, nor a wedding day photograph. I wonder if grooms do solo shoots before their wedding nowadays? I was aware future brides did, but usually the shots are not, I repeat, not! taken on the street, as they are not wearing their wedding dress in those.

What does that leave? A fashion shoot? For a mail-to-order (or rather, email-to-order, these days) company?

Anyway, I thought the photographer had found quite a good spot.