Enclothed cognition

What Your Clothes Say to You, Not About You
A study from Northwestern University examined a concept called “enclothed cognition.” Researchers define it in their report as “the systematic influence that clothes have on the wearer’s psychological processes,” meaning what your clothes are saying to you, not about you. And how they make you feel.
The researchers distributed standard white lab coats to participants, telling some that it was a doctor’s coat and some that it was a painter’s smock. All participants performed the same task, but those wearing the “doctor’s coat” were more careful and attentive. Their actions were influenced by their clothing. 


Enclothed cognition gives scientific proof to the idea that you should dress not how you feel, but how you want to feel. (Forbes)