Patagonia's fonder, Yvon Chouinard

In person! In real. At Sherbrooke, live! I cannot believe it. People who know me, knows how much I love Patagonia brand. Not just for their great, amazing, innovative and stylish product, but mainly because of their philosophy. Yvon Chouinard create a company like any others have done. Which values other thing than profit. Environnement, people, workers condition, all of that, and it's still profitable! He is ahead of his time by doing what everybody thinks impossible in a capitalist economy.

I don't really know the value of meeting someone that you admire like that. I don't know what it will bring me exactly. But for now, I'm just very happy to get the chance to shake his hand, tell him how he is an example for what he did with his company, his devotion to his sports, his balance through life and his social implication with environment.

- The photograph has a grainy look I know. That's why I turn it into b&w. The place was very dark... I had to push the ISO. I don't have great shot because I was way to much into the conference and listening to what he was saying. -