Augmented reality

A team of marketers sat down with the Phillip Island Nature Parks management team and said "we have a way to make the tourists flood into your value added exhibition on the flora and fauna of the beautiful part of the world."
"Turn your back on the intriguing mixture of volcanic rock /ash structures, turn your back on the amazing animals and birds of the island living so close to 5 million people in Melbourne. Instead set your sights wider, and your goals bigger: Antartica is just over the horizon!" (Give or take another 5000 km!)

So they did just that. They provided photos and models of nature close by, they taught about the negative effect of plastic rubbish on the local animals, which inluded a lab space to peer through microscopes, and then launched into crowd pulling 'cinematic experiences' and ' augmented reality' shows. The film of Antartica was stunning, and assisted by the air condition, I felt really cold after 10 mins of gazing at icebergs, seals and snowy penguins.
We then went to a space with a large screen that revealed our augmented reality, with killer whales and seals apparently at our feet.
It was all a bit silly.

Upon reflection, my lot decided they preferred the microscopes and mucking around with an infrared detector most of all, rather than the 'crowd puller', which made the high price of the ticket a bit frustrating. I hope they get enough crowds through to cover the costs of that marketing team's great idea.