As I understand it...

... this happy chap, and his colleagues in the extra, are employed as a sort of walking Information Bureau, ready to help you find your way around Leeds City Centre.

Amusingly, whilst I was taking their photos in my usual candid, street photography mode, I was interrupted by a group of men who asked me the way to a nearby street.

Of course, the information providers were all too busy talking to one another; lucky I was there to provide the service. Now I would like a yellow ribbon for my hat please.