Shrinkflation In Action
On the right, a 170g packet of Asda gluten free digestive biscuits costing £1.30.
On the left, a 160g packet of Asda gluten free digestive biscuits, also costing £1.30.
Our branch hadn't bothered to sell through the 170g packs before putting out the 160g ones. They were mixed together on the shelf above the one I used to pose this blip. As the pound continues to fall in value over the coming years and trade tariffs come into play, will shrinkflation become more or less of a problem? Hmmm?
Comments
Sign in or get an account to comment.