A stong brand

When IKEA applied for building a new department store in Asker outside Oslo the local authorities rejected the application because the strong colors of the building did not fit into the surroundings and local architecture. When IKEA threatened to transfer its business to the neighbor municipal the county council turned and approved the application afraid to lose a huge tax payer and employer. A couple of weeks each autumn at least the logo fits in with the yellow leaves on the surrounding threes, but the rest of the year it is a visual pollution. Blue and Yellow is beautiful at a flag in a Swedish landscape or coastline but not lubricated on a huge warehouse