Marketing.

"How are we going to shift fourteen tonnes of last years Christmas stock?" demanded the CEO. "All the marketing team can come up with is 'artisan' and 'vintage'."

Kevin's suggestion went down a storm.

"What about the mouldy ones?" asked the CEO

"I see...." Kevin paused as he stared into the distance, his out-stretched arm slowly swept across an imaginary horizon. "I see....organic frosting!"
Spontaneous applause broke out in the boardroom. Later that day Kevin was awarded the key to the executive washroom.