A "professional" portrait ...

... well something like that. This handsome gentleman is my brother-in-law, he is starting a technology company based around electronic receipts, trying to solve the paper dependency that we currently have. (Hopefully nobody will object to this as "advertising" if I say that it is emptio.net). 

He's got a profile going into the Oxford Mail and thus, needed a photo to go with it. I offered, he accepted, and this is one of the shots - although I don't think it will be the one he uses, I suspect he'll want to have a marginally more serious look (and probably colour too), but this is very much how I know him.

The shoot location ? Waitrose car park, Witney ... ;-)