Voodoo

“Voodoo Doughnut is an independent doughnut shop based in Portland, Oregon, known for its unusual doughnuts, eclectic decor, and pink boxes featuring the company logo and illustrations of voodoo priests.”
Their slogan:
"The Magic is in the Hole"

The shop was almost next to my hotel. The doughnuts have been featured in a few food and travel tv shows. I had to go. It was an experience.