Sunshine in a Box

See, what I’m selling, is Sunshine in a Box.
(He pointed at the cube of cardboard on the table.)
I didn’t invent it, but I came up with the IDEA, the concept. And my people made it happen.
(He turned off the office light and we could see a sliver of brilliance where lid of the box didn’t quite close.)
What I’m selling isn’t really Sunshine in a Box - what we’ve got here is clever, but it sure isn’t Sunshine. No, people THINK that they’re buying Sunshine in a Box...
(He folded back the lid and looked at his hand - bright and bathed in gold)
...but what I’m really selling is the IDEA of Sunshine. In a Box.