Coca-Cola Christmas Truck

The Coca-Cola Christmas Truck made more than 300 stops around the world and now the truck arrived to Finland, and Pirkkala was one of 10 stops. I didn't queue for the sample Coke and photo booth, only took couple of pictures on the way from work to home. It was quite late already, but still hundreds of people on the spot.


The Santa Claus image that decorates Coca-Cola Christmas trucks was painted by Haddon Sundblom for The Coca-Cola Company in the 1930s. (his father was Finnish) Sundblom's Claus firmly established the larger-than-life, grandfatherly Claus as a key figure in American Christmas imagery. Sundblom's images of Santa Claus are so popular, that he is often credited has having created the modern image of Santa Claus.

For inspiration, Sundblom turned to Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" ('Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa – an interpretation that today lives on in the minds of people of all ages, all over the world.
https://en.wikipedia.org/wiki/Haddon_Sundblom


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