Super Deluded

Dry? Super Dry?! 
Super Dry my fluffy damp arse... 
What's the craic with that trendy Super Dry bollixology? 

We don't want no uber cool Japanese brand for our shite aul' weather.

We want a real range of outdoors clothing that truly reflects on the reality of our everyday lives. 

Total Shaggin' Soaked TM 
That's what it's going to be called. Big heavy waxed cloth, with sealed zips and high collars and sealed cuffs. But you'll still get wet. Because nothing, and I mean nothing defeats the Irish rain. 

But at least our Made in Oireland rain gear will provide the best money can buy in terms of damage limitation. That's the best we can hope for.
And people will be happy in their Total Shaggin' Soaked  raincoats. 
And they won't feel cheated. They'll know that they've given it their best shot.

Super Dry my fluffy damp arse... Overpriced, overpromising, lying bastards!