Make it All About Him

It's been a great pleasure over the last few months to collaborate with Rasmus Houlind, god of omnichannel marketing, on Make It All About Me. Thanks to Rasmus involving me in the project, I'm now a published author (or will be, when the book is officially published on 20th June) - though as I keep telling him, my name on the cover should be in a significantly smaller font to reflect our relative contributions!

This was at a pre-publication reception in Copenhagen this evening. We have a further launch event in London next week.