Time

It is not a substance or object but rather a special system of relations among instantaneous events. Everything is controlled by time, the inner and outer complexities of everyones day to day life, controlled by time.
"what time you doing this, what time you doing that" is a rather popular question today, time goes past so quickly, sometimes you don't even notice.

Unfortunately when Topman designed this watch they decided to design it with out numbers making it incredibly hard for anyone to tell the time.