Simplicity style

We visited two unrelated locations last night and I noticed the simplicity of the signage at both. They both had the plainest of typefaces/fonts and they where both backlit. But one used the light for the text and the other used the light for the background. The simplicity of the sign was not only in the fonts the name where strikingly simple. An inn providing food and lodgings called the boarding house. And a church offering redemption called Re:Hope