Remotivation cont.....

By Federico

Carlsberg don't do 365's but if they did it'd prob

Carlsberg is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. It is the leading beer seller in Russia with about 40 percent market share. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.


J.C. Jacobsen standing in his winter garden known as Pompeji, next to a table with laboratory equipment, a bottle of lager beer and books by Louis Pasteur and Emil Christian Hansen. Painting by August Jerndorff (1886)
Carlsberg was founded by J. C. Jacobsen; the first brew was finished on 10 November 1847. Export of Carlsberg beer began in 1868; foreign brewing began in 1968 with the opening of a Carlsberg brewery in Blantyre, Malawi. Some of the company's original logos include an elephant (after which some of its lagers are named) and the swastika. Use of the latter was discontinued in the 1930s because of its association with political parties in neighboring Germany. Carlsberg founder J. C. Jacobsen was a philanthropist and avid art collector. With his fortune he amassed an impressive art collection which is now housed in the Ny Carlsberg Glyptotek in central Copenhagen.

Jacobsen set up the Carlsberg Laboratory in 1875 which worked on scientific problems related to brewing. It featured a Department of Chemistry and a Department of Physiology. The species of yeast used to make pale lager, Saccharomyces carlsbergensis, was isolated at the Laboratory and was named after it. The concept of pH was developed there as well as advances in protein chemistry. The laboratory was part of the Carlsberg Foundation until 1972 when it was renamed the Carlsberg Research Center and transferred to the brewery.

The old brewery in Copenhagen is open for tours and famous visitors have included Winston Churchill and Queen Elizabeth II.

The first overseas licence for brewing was given to the Photos Photiades Breweries, and in 1966 Carlsberg beer was brewed for the first time outside Denmark at the Photiades breweries in Cyprus.

Carlsberg acquired Tuborg breweries in 1970 and merged with Tetley in 1992.

In 2008, Carlsberg, together with Heineken, bought Scottish & Newcastle, the largest brewer in the United Kingdom, for GBP7.8bn (US$15.3bn).

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