Think small

Think small - the story of the world's greatest is a fabulous little book by Dominik Imseng (@Imseng on Twitter). It's the story of the Volkswagen ads by DDB, and resonates with me for several reasons. Firstly, it's a beautiful book, and is an ad I teach about often. I've also visited DDB in New York several times, having the pleasure of meeting the recently-retired redoubtable office manager Peggy Squazzo who worked with 'Mr Bernbach'. Love the ad, love the agency - and now love the book.