Cut down your alcohol intake...or not

I blipped this this morning when I took a different route to work. It's at the Easter Road end of Brunswick Road and until recently was a modern billboard. The last ad I saw on it was for HEBS and was exhorting all us locals to have a couple of nights off the booze a week in order to lose a couple of inches off our waistlines. They've now ripped it down to reveal this - an old wine merchants advertising 'Extra Export Ale'.

Ha ha, the irony :)