'The Journey of a Lifetime.'
So says the slogan for Dynamic Earth.
We made the mistake of making this journey this morning, this 'journey of a lifetime'. It wasn't very dynamic at all, and I expected a lot more dynamism for the 16 quid we each handed over. I know it's aimed for the younger population but I noticed an ennui amongst them too. It all felt a bit, well, 1980s.
Imagine you were a duck that was born with no legs and no wings. Then, one day, along comes Julie Christie in a neglige. She gently picks you up, from the spot where you have sat for your entire life, holds you softly against her warm bosom, pays your 16 notes and takes you around Dynamic Earth while whispering sweet nothings in your ear.
Only then could this possibly be the 'journey of a lifetime'.
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