SEEN IN TESCOS

A large punnet of cherries were priced at £4...... large tray punnet....imported from Spain...I had some last week ( they were on offer at £2). They were very tasty.
To my HORROR.....just higher up were these small bags of local Kent cherries.....priced at £10.
How do Tesco or anyone expect to shift any units of these Cherries at £10. I know we have been in lockdown and have a shortage of workers.....but havent Spain ?
I doubt the £10 cherries will have been any tastier than the Spain cherries....whether they had been handpicked or not !
Rant over !!!