Larger Than Life

Traditional advertising in newspapers, radio and television has been falling for years. But Billboards are having a moment. 

Hollywood loves the old-fashioned billboard. Look no further than on the 405 or along the Sunset Strip, a mile of Sunset Boulevard between LA and Beverly Hills in the city of West Hollywood. Famous for decades for its nightlife, it's one of Los Angeles' most popular attractions. Places like the Whiskey a Go Go, the Rainbow Bar and Grill, and the Viper Room are part of what give the Strip its allure. A full-size billboard on the Sunset Strip costs $35,000 to $100,000 and beyond per month.

Advertisers like billboards because they provide context for an ad based on location. Maybe that’s the double entendre behind this LA billboard for “HighTown”.