The beef with beef

'The great quality of taste depends on the great quality of life' is the copy on this Scotch Beef ad on a city bus-shelter. Nice idea and nice timing of course. It's a bit dry in a sense, as there's much creative mileage in a comedic or controversial approach. The sentiment though is on the money.

Much has been written and opined on the current scandal, and the gags have been quick to follow. I'm playing this one with a straight bat though, as the story may still have legs, as it were. Who knows what's to come, so the ad points us in a direction devoid of ready-meals and imported cheap beef. A bit more expensive probably, with corollary being part of the root of the problem. Cheap meat bad, dear meat good, so to speak, but that line wouldn't have worked. Maybe overall the vegetarians have got it right though.