Excuse me?!

As happens from time to time when someone listens to music and travels as much as I do, I needed to replace my earbuds today.
Granted, I don't just buy the el-cheapo ones to save money because I'll only replace them again in six to twelve months - I'm a musician and work in the music industry, so I am rather picky when it comes to how music sounds. The TDK earbuds I swear by are around the AUD$30 mark, which for how they sound, is excellent value. And they cop a beating from me, but withstand it longer than the cheap ones.

I nearly died when I saw the price tag on these. Excuse me, but who the hell can, in their right mind, justify spending $200 on earbuds that sound no better than the much cheaper TDK or Sony earbuds?!
God I hate consumerism.