Sausages?

A shop in Ross on Wye with a fondness for advertising. As for the name of the shop I had to turn to Wikipedia:
"Gwalia is an archaic Welsh name for Wales. It derives from the Medieval Latin Wallia, which in turn is a Latinisation of the English 'Wales'. (For the Germanic etymology of this name see Walha.) Although never as widely used as Cymru, Gwalia was once popular as a poetic name for the country, akin to Albion."