Rebranding

Today was a day of stupendous nothingness.
Both photographically and everythingelsinkly.

Today is a good day for the rebranding effort that has been at the back of my mind for a little while.

Now, I need a new slogan.

I think that I will contact the marketing genius who came up with the slogan for this baseball cap, a collector's item, from the good old days when I worked for AA, at the time of the TWA takeover.

I can't imagine that he charges a fortune.
And he can't be too busy these days...